What is Digital Signage?
Digital Signage means a centrally controlled, content distribution platform by which to playback digital content to one or many displays or screens. Digital Signage screens can be used for the relaying of any number of types of information; live weather, news, TV, menus, flights, calendars, adverts for example. In other words …
‘Digital signage is best explained as a form of electronic display that shows television programming, menus, information, advertising, and other messages. Digital Signage (frequently utilizing technologies such as LCD, LED, plasma displays, or projected images to display content) can be found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations.
Digital Signage is used within many industries, the most prominent and eye catching tend to be retailers who use it within store windows or to promote special offers and stock. However, schools, colleges, universities, local councils, hospitals, GPs and businesses around the globe also use signage to provide staff communications messages, information for guests and visitors or a branded TV channel.
The reason digital signage has become so popular is that it engages with the audience in a much more effective way than static signage. Moving images, visually striking graphics and the ability to refresh and change the message instantly ensures that all signage screens look exciting, up-to-date and relevant.
Digital Signage networks can be as complex or as simple as you like, scaling from control of one, two or three screens, up to however many you can handle, whilst zoning features allow you to send the same content to multiple screens or to just a handful.
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